SOLRUF
E-Commerce Platform for Solar Panels & related Products
RESPONSIBILITY
-
Design Planning
-
Brand Creation
-
Deliverables
OVERVIEW
SOLRUF is a all-encompassing solar marketplace and installation platform, designed to deliver procurement and product/service discovery services to over 150,000 small to medium-sized solar installers in India. With Solruf, solar installers have the ability to create a streamlined, one-page seller portal and access top-quality procurement at the most competitive prices.
MEASURED SUCCESS
✅ Pioneering SOLRUF’s Digital Foundation:
Designing and launching Solruf’s website from scratch was a critical step in establishing their digital presence and connecting solar consumers with local installers. The platform simplifies solar procurement by offering streamlined, one-page access to top-quality services and competitive pricing, empowering over 150,000 small to medium-sized solar installers across India.
The Estimated website's traffic and engagement using tools like Similarweb or Ahrefs' Traffic Checker. These platforms provide insights into visitor numbers, traffic sources, and user behavior, offering a clearer picture of the website's impact.
Solar Installer
1,52,000 small & medium scale
Solar installers capturing 69% of the
Indian Solar Market
Procurement
Among 8,000 Indian Solar products
Installation
Each project required atleast
12 solar components
Solar Products Procurement Process
The Indian Solar supply chain is primitively offline, resulting in an increase in shipping prices, particularly for solar panels that are exported from China. Additionally, important components used in the manufacture of solar cells have become more expensive, with Polysilicon being the primary material contributing to the cost.
Problem Statement
Fragmented product visibility
& price intrasparency
Lack of nation-wide access
to source vendors
No simplified Vendor
Offering & Profile Validation
Inefficient Logistics & No
last-mile Delivery network
Our Challenge
The current market presents a significant challenge in obtaining consolidated and trustworthy procurement channels for technologically advanced solar products.
Solution

WHAT IT OFFERS?
Web Application
-
Introducing SOLRUF, a comprehensive online Solar Marketplace that simplifies the process of purchasing and installing solar systems for both residential and commercial properties.
-
Crafted and implemented curated platform modules optimized for both desktop and mobile browsers, ensuring a seamless and intuitive user experience across all devices.
Customer Accessible Features
WHAT IT OFFERS?
The platform streamlines communication between Solar Installers and Source Vendors, enabling the efficient display of services, contact details, consultations, and available projects and products.
SOLRUF provides nationwide access to a broad selection of vetted source vendors, enabling users to identify reliable and cost-effective procurement options.
Vendors are required to provide a clear and concise summary of their solar projects, including key details such as project duration, power capacity, and category.

FEATURE 1
Vendor Portfolio
WHAT IT SERVES?
-
A structured layout, featuring key areas like project details, product listings, and consultation scheduling.
-
The interaction flow ensures that users are guided effortlessly from one stage to the next, whether they are adding products to their cart or reaching out for consultations.

FEATURE 2
Procurement
WHAT IT SERVES?
-
This offers a comprehensive and organized layout. Users can filter through products based on categories, price range, power capacity, and inverter type, enabling a tailored product search.
-
Product listings display detailed specifications, allowing for efficient decision-making.
-
The intuitive sorting options and streamlined product selection process ensure a smooth, user-centered experience for solar installers and vendors.

FEATURE 3
Product Booking & Purchase
WHAT IT SERVES?
-
The product purchase and booking flow is designed for easy interaction. Users can view product details, including pricing and stock availability, along with customized options for quantity and discounts.
-
The process here, provides clear navigation between purchase options, ensuring a friction-less experience.
Vendor Accessible Features
WHAT THEY OFFER?
SOLRUF allows vendors to create a personalized online presence, showcasing their expertise, service offerings, successful projects, and available products. This also provides a robust set of tools for managing projects, products, and vendor profiles, ensuring purposeful updates and efficient management.
Vendors must provide a clear description of their solar projects, including key details such as project name, completion duration, power capacity, and category.
Vendors can browse through product categories and subcategories, using search and filter options to quickly find the desired items.
WHAT IT SERVES?
-
Vendor profile management allows solar vendors to update and manage their business details effectively. Users can easily fill in company information, add or update project details, and upload certifications or documents.
-
This arrangement ensures that all essential tools are available on the same screen, promoting efficiency anyd a smooth user experience.

FEATURE 1
Profile Management

FEATURE 2
Add a New Project
WHAT IT SERVES?
-
Adding a new project allows vendors to fill in comprehensive details about their project. Sections like project name, cost, return on investment, and customer reviews are neatly organized for easy input.
-
Vendors can also upload images related to the project, with clear progress bars indicating upload status. The "Projects" section provides quick access to existing projects, enabling easy edits or deletions.

FEATURE 3
Add a New Product
WHAT IT SERVES?
-
Add Product screen allows vendors to easily select from a predefined list of categories that match the products they are authorized to sell. Once a category is selected, vendors can input key product details such as price, warranty, and product specifications.
-
The interface provides a preview of the product in both card and list view, helping vendors to visualize how their product will be displayed. The flow also includes upload options for product images and descriptions, with real-time validation of entered information.
-
This comprehensive design ensures that vendors can efficiently list their products while maintaining control over their display settings.
SOLRUF
E-Commerce Platform for Solar Panels & related Products
Aryan Aditya Singh
Resume
Vendor Accessible Features
WHAT THEY OFFER?
SOLRUF allows vendors to create a personalized online presence, showcasing their expertise, service offerings, successful projects, and available products. This also provides a robust set of tools for managing projects, products, and vendor profiles, ensuring purposeful updates and efficient management.
Vendors must provide a clear description of their solar projects, including key details such as project name, completion duration, power capacity, and category.
Vendors can browse through product categories and subcategories, using search and filter options to quickly find the desired items.
FEATURE 1
Profile Management
WHAT IS SERVE?
-
Vendor profile management allows solar vendors to update and manage their business details effectively. Users can easily fill in company information, add or update project details, and upload certifications or documents.
-
This arrangement ensures that all essential tools are available on the same screen, promoting efficiency and a smooth user experience.
FEATURE 2
Add a New Project
WHAT IS SERVE?
-
Adding a new project allows vendors to fill in comprehensive details about their project. Sections like project name, cost, return on investment, and customer reviews are neatly organized for easy input.
-
Vendors can also upload images related to the project, with clear progress bars indicating upload status. The "Projects" section provides quick access to existing projects, enabling easy edits or deletions.
FEATURE 3
Add a New Product
WHAT IS SERVE?
-
Add Product screen allows vendors to easily select from a predefined list of categories that match the products they are authorized to sell. Once a category is selected, vendors can input key product details such as price, warranty, and product specifications.
-
The interface provides a preview of the product in both card and list view, helping vendors to visualize how their product will be displayed. The flow also includes upload options for product images and descriptions, with real-time validation of entered information.
-
This comprehensive design ensures that vendors can efficiently list their products while maintaining control over their display settings.
Customer Accessible Features
WHAT IT OFFERS?
The platform streamlines communication between Solar Installers and Source Vendors, enabling the efficient display of services, contact details, consultations, and available projects and products.
SOLRUF provides nationwide access to a broad selection of vetted source vendors, enabling users to identify reliable and cost-effective procurement options.
Vendors are required to provide a clear and concise summary of their solar projects, including key details such as project duration, power capacity, and category.
FEATURE 1
Vendor Portfolio
WHAT IS SERVE?
-
A structured layout, featuring key areas like project details, product listings, and consultation scheduling.
-
The interaction flow ensures that users are guided effortlessly from one stage to the next, whether they are adding products to their cart or reaching out for consultations.
FEATURE 2
Procurement
WHAT IS SERVE?
-
This offers a comprehensive and organized layout. Users can filter through products based on categories, price range, power capacity, and inverter type, enabling a tailored product search.
-
Product listings display detailed specifications, allowing for efficient decision-making.
-
The intuitive sorting options and streamlined product selection process ensure a smooth, user-centered experience for solar installers and vendors.
FEATURE 3
Product Booking & Purchase
WHAT IS SERVE?
-
The product purchase and booking flow is designed for easy interaction. Users can view product details, including pricing and stock availability, along with customized options for quantity and discounts.
-
The process here, provides clear navigation between purchase options, ensuring a friction-less experience.
Problem Statement
Inefficient Logistics & No
last-mile Delivery network
Lack of nation-wide access
to source vendors
No simplified Vendor
Offering & Profile Validation
Fragmented product visibility
& price intrasparency
Our Challenge
The current market presents a significant challenge in obtaining consolidated and trustworthy procurement channels for technologically advanced solar products.
1,52,000 small & medium scale
Solar installers capturing 69% of the
Indian Solar Market
Among 8,000 Indian Solar products
Each project required atleast
12 solar components
Solar Products Procurement Proces
The Indian Solar supply chain is primitively offline, resulting in an increase in shipping prices, particularly for solar panels that are exported from China. Additionally, important components used in the manufacture of solar cells have become more expensive, with Polysilicon being the primary material contributing to the cost.
Solution
WHAT IT OFFERS?
Web Application
Introducing SOLRUF, a comprehensive online Solar Marketplace that simplifies the process of purchasing and installing solar systems for both residential and commercial properties.
Crafted and implemented curated platform modules optimized for both desktop and mobile browsers, ensuring a seamless and intuitive user experience across all devices.
RESPONSIBILITY
-
Design Planning
-
Brand Creation
-
Deliverables
OVERVIEW
SOLRUF is a all-encompassing solar marketplace and installation platform, designed to deliver procurement and product/service discovery services to over 150,000 small to medium-sized solar installers in India.
With Solruf, solar installers have the ability to create a streamlined, one-page seller portal and access top-quality procurement at the most competitive prices.
SUCCESS ACHIEVED
✅
Pioneering SOLRUF’s Digital Foundation:
Designing and launching Solruf's website from scratch was a pivotal step in establishing their online presence and connecting solar consumers with local installers. The platform aims to make solar energy more accessible by digitizing procurement and facilitating personalized vendor communication.
The Estimated website's traffic and engagement using tools like Similarweb or Ahrefs' Traffic Checker. These platforms provide insights into visitor numbers, traffic sources, and user behavior, offering a clearer picture of the website's impact.















