ORNAZ Mobile Experience
Engagement Ring shopping experience for mobile users
RESPONSIBILITY
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App Design
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Mobile Responsive Design
OVERVIEW
Ornaz is India's First Engagement Ring Brand which provides the widest range of designs and the quickest customization options to suit any budget.
In collaboration with them, I was tasked with designing an app for an engagement ring e-commerce platform. The goal was to create an intuitive and seamless mobile experience for users to browse, customize, and purchase engagement rings.
MEASURED SUCCESS
✅ 10% Increase in Mobile User Experience:
The designs originally created for the app were seamlessly adapted into Ornaz's mobile-responsive platform, ensuring a smooth and visually engaging experience for mobile users. The outcome demonstrated the lasting value of the design concepts in enhancing user engagement across devices.
The Challenge
❌ Not Mobile Responsive Designs
The existing website was not optimized for mobile users. This caused significant user experience issues such as text readability, navigation difficulties, and slow loading times on smaller screens.
➕ TryOut AR Experience
Live Tryout, an AR Experience that users can enjoy which casts the ring on their hand using either their front facing or the rare camera.
❌ Customization
Customized designs on the fly according to customers design & budget preference was completely absent.
WHAT IT OFFERS?
New Design Features
FEATURE 1
Home Page & Product Catalogue
WHAT IT SERVES?
Home Page:
The interactions and layout of the home page were initially conceptualized by the graphic designer. However, the team decided to incorporate additional interactions to enhance the overall appearance of the page.
Product Catalogue:
Design offers refined and organized product listings. The Filter feature lets users select key attributes like metal type, stone shape, and occasion, while the Sort option enables them to arrange results by criteria such as popularity, price, and discounts.
FEATURE 2
Product Details Page & Ring Customization
WHAT IT SERVES?
Product Details Page:
Categories are visually distinct and arranged for easy navigation. This allows users to select and explore with engaging transitions.
Ring Customization:
The second most highly-regarded feature among customers is the ability to customize their chosen ring on the fly. Customers have the option to customize the ring according to their preferences for color, diamond clarity, and metal carat. The price for the customized ring is displayed in real-time based on their selections.
FEATURE 3
Realtime AR TryOut Experience
WHAT IT SERVES?
Realtime AR TryOut Experience:
This feature allows users to virtually test a ring on their hand by utilizing their front or back camera. The algorithm detects the hand and renders the chosen ring in real-time. This feature was developed in parallel with the app and our developers have made continuous efforts to optimize and reduce loading time.
ORNAZ Mobile Experience
Engagement Ring shopping experience for mobile users
RESPONSIBILITY
-
App Design
-
Mobile Responsive Design
OVERVIEW
Ornaz is India's First Engagement Ring Brand which provides the widest range of designs and the quickest customization options to suit any budget.
In collaboration with them, I was tasked with designing an app for an engagement ring e-commerce platform. The goal was to create an intuitive and seamless mobile experience for users to browse, customize, and purchase engagement rings.
SUCCESS ACHIEVED
✅
10% Increase in Mobile User Experience:
The designs originally created for the app were seamlessly adapted into Ornaz's mobile-responsive platform, ensuring a smooth and visually engaging experience for mobile users. The outcome demonstrated the lasting value of the design concepts in enhancing user engagement across devices.
The Challenge
❌ Not Mobile Responsive Designs
The existing website was not optimized for mobile users. This caused significant user experience issues such as text readability, navigation difficulties, and slow loading times on smaller screens.
❌ Customization
In addition to other features, customized designs on the fly according to customers design & budget preference was completely absent.
➕ TryOut AR Experience
Live Tryout, an AR Experience that users can enjoy which casts the ring on their hand using either their front facing or the rare camera.
New Design Features
FEATURE 1
Home Page & Ring Catalogue
WHAT IS SERVE?
Home Page:
The interactions and layout of the home page were initially conceptualized by the graphic designer. However, the team decided to incorporate additional interactions to enhance the overall appearance of the page.
Product Catalogue:
Design offers refined and organized product listings. The Filter feature lets users select key attributes like metal type, stone shape, and occasion, while the Sort option enables them to arrange results by criteria such as popularity, price, and discounts.
FEATURE 2
Product Details Page & Ring Customization
WHAT IS SERVE?
Product Details Page
Categories are visually distinct and arranged for easy navigation. This allows users to select and explore with engaging transitions.
Ring Customization:
The second most highly-regarded feature among customers is the ability to customize their chosen ring on the fly. Customers have the option to customize the ring according to their preferences for color, diamond clarity, and metal carat. The price for the customized ring is displayed in real-time based on their selections.
FEATURE 3
Realtime AR TryOut Experience
WHAT IS SERVE?
Realtime AR TryOut Experience:
Designed for non-tech-savvy users to explore products & categories effortlessly. Prominent buttons & Banners guide users to essential sections like popular categories, offers & orders.